Why does this happen? The most common reasons include...
- Being so happy about the increased traffic, the business owner/SEO contractor over extends themselves rather than sticking to their initial SEO planning.
- Trying to achieve high rankings on too many keywords for a single web page. This decreases targeted traffic and sale conversion rates.
- Deciding to take short cuts with there off site optimization campaigns.
- Not constantly testing to improve conversion rates on each and every sales page whether selling a product or service.
(In our next note of the SEO series, I will share some rules I tend to apply to avoid these and other common pitfalls in SEO)